Finance / Compliance
Transforming Marketing Compliance
Operations
UK Consumer Finance Provider
Transforming Marketing Compliance
4,300+
hours recovered annually
70%
reduction in monitoring time
£85K+
annual cost savings
4 months
to positive ROI
Company Profile
A fast-growing UK consumer finance firm operating across digital lending channels, with a high volume of financial promotions across web, social media, and paid advertising.
The organisation operates in a regulated environment, requiring close coordination between marketing and compliance teams to ensure all promotions meet regulatory standards while maintaining speed to market.
The Challenge
As regulatory scrutiny increased—particularly across digital and social media channels—the firm faced growing pressure to ensure financial promotions were compliant, auditable, and consistently aligned with internal policy.
The existing process was manual, fragmented, and difficult to scale.
Marketing teams experienced:
5-8% targeted sales uplift- Real-time visibility across 30,000+ stores
- 1M+ products monitored
Compliance teams faced:
- Time-intensive manual review of each promotion
- Limited visibility across live content and social media
- Difficulty maintaining consistent audit trails
As content volume increased, the process became a constraint—slowing execution while increasing operational cost and regulatory exposure.
The Solution
SEPANTA worked with the firm to redesign how marketing compliance operates as a system. Rather than optimising individual steps, the focus was on structuring the entire workflow—from content creation through to approval, monitoring, and audit—as a coordinated, AI-enabled process.
This resulted in the deployment of agentic workflows that:
Assess content at the point of creation against regulatory and internal policy- Coordinate review and approval across marketing and compliance teams
- Monitor live content continuously across channels
As part of this system, SEPANTA deployed Finspector as the underlying application layer—translating regulatory requirements into machine-readable checks and enabling automated, explainable compliance assessments across text, image, video, and social media content.
finspector.ai
Finspector
A marketing compliance platform designed to support the creation, review, and monitoring of financial promotions at scale. Enable compliance and marketing teams to work from a shared system.
The Impact
The redesigned workflow delivered measurable improvements across both marketing and compliance functions in 4 months.
4,300+
hours of marketing time recovered annually
70%
social media monitoring time reduced
£85,288
total annual cost savings
Beyond efficiency gains, the firm established a more robust compliance framework—moving from manual review to a structured, auditable system aligned with regulatory expectations.